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Information for Mailers

Direct Mail

Direct Mail: Is it 'Old Fashioned' if it Works? (source: iJetColor newsletter 3/17/17)

Grabbing someone's attention isn't as simple as mailing a postcard or stuffing a letter in an envelope. Although both of those tactics work when done intelligently. Packages can be an excellent way to get attention, especially if you've got an important message or product to share.

Fun fact; did you know 42 percent of recipients read or scan direct mail pieces? True. In this article by Target Market, you can learn more about why direct mail still works, the impact it has, and why it makes sense for ROI. Click here to read more.


Direct Mail Marketing Trends

The Power of Handwritten Notes in Marketing

Cut postage costs with USPS Promotions

Non Profit Mail

Facts about Non Profit Mail (source: EMA "Postal Partners" Newsletter, Second Quarter 2016)

As we explore the issue of cost attribution to various classes of mail in the next several issues of Postal Partner News, we thought you would find some of these facts about non-profit mail most interesting. EMA works closely with the Alliance of Nonprofit Mailers and we frequently get useful information from the. Consider the following:

    >>> Nonprofits generate one in ten pieces of mail delivered by the United States Postal Service. In 2015, that included 12.6 billion pieces of Nonprofit Standard Mail, 1.4 billion peicdes of Nonprofit Periodicals, and over 1 billion pieces of First-Class Mail primarily used to send donations to nonprofits. Total USPS volume in 2015 was 154 billion.

    >>> Many nonprofits rely on postal mail as their main, if not only, source of funding. For many nonprofits, most of their revenue comes through First-Class Mail.

    >>> The reality is that nonprofits cannot replace postal mail. Most nonprofits are captive customers of the USPS. Nonprofits used digital alternatives to mail but they are not scalable or nearly as effective as postal mail. Digital media are an adjunct to mail rather than a direct alternative or a replacement for mail.

    >>> Nonprofits' use of mail does react diretly to the cost of postage. For the two years the recent 4.3 percent pricing surcharge was in effect, Nonprofit Standard Mail volume dropped 4.7 percent compared to the previous five years. We expect some rebound with the removal of the surcharge as many nonprofits are saying they will use the postage differential to help pay for more fundraising.


USPS Information

Postal Service May Finally get Financial Help from Proposed Bill (article from the Washington Post 2/7/17)

Message from Sheppard Envelope's CEO

Postal mail continues to be a major factor in the US economy and direct mail continues to grow at ±3% every year. So it's clear that there is still a lot of interest in receiving hard copy.

We hope this page will help make it easy for you to find USPS subjects of interest. We'll also include links to closely affiliated topics.

If you have a favorite link related to the USPS, please let us know. We may wish to include it here. We envelope manufacturers are vitally interested in your thoughts, and, through our trade organization, The Envelope Manufacturers Association (EMA), perhaps even have a way of expressing those thoughts in a way that might have a chance of being heard in DC. As a former Chairman of the EMA, I can assure you that your input is important.

Thank you,

Linc Spaulding, CEO
Sheppard Envelope Mfg. Co.
Auburn, MA 01501

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USPS Automation Discounts

The USPS now requires mailpieces carry the Intelligent Mail Barcode (IMb) "for all automation price eligibility". Automation discounts only apply to IMb's that are "Full Service" (outgoing mail only).

Please check out the following links to important information from the United States Postal Service about the IMb and its use.

Getting Started with IMb (PDF)
USPS Intelligent Mail Barcode Resource Guide (PDF)

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For a comprehensive search of USPS Mail Preparation Information, click on Postal Explorer

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Positioning Mailing Industry for Growth (Source: "Postal Partner News", First Quarter 2015)

The USPS is investing $2 billion to replace aging vehicles and to purchase more package sorting equipment. The latter is based on double-digit growth of package volume since 2012, and projections for future growth fueling the need for additional sorting capabilities.

Envelope Manufacturer's Association (EMA)

EMA Certified Postal Partner Logo

Certified Postal Partner on staff

Sheppard Envelope Prepress Technician Craig Weinreich has been designated by the Envelope Manufacturer's Association (EMA) as an EMA Certified Postal Partner (CPP). This certification means that Mr. Weinreich may help you, the mailpiece designer, develope a mailpiece that will meet USPS requirements for mailing accuracy.

If you are in the process of creating artwork for a mailpiece envelope that Sheppard Envelope will be imprinting and need some guidance, you may reach Craig Weinreich, CPP, at 800-325-6622, or via email at You may also check out the helpful links mentioned above under "USPS Mailing and Related Information".

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