Chances are, you’ve held a Sheppard envelope or package in your hand without even knowing it.
Happy Manufacturing Day!! Thank you to Sheppard Envelope and Linc Spaulding, CEO, for giving us a special tour for our FB Live 360 Pivot sponsored by Murray & Murray, LLP
Posted by Worcester Regional Chamber of Commerce on Friday, October 2, 2020
Choose the right envelope for the mission at the right price
To mail a letter from one side of the city to the other at the least possible cost, look no further than your plain old garden variety white #10 business envelope (4-1/8” x 9-1/2”). Your message will be delivered no matter what. However, the more important questions may be, will the envelope get opened and not be mistaken for junk mail? Will your “plain Jane” envelope make the first impression that you’re hoping for? In short, will your mailing generate the kind of response you are hoping for?
It may cost a little more than you had planned, but opening up your wallet just a bit can make all the difference when it comes to making an impact on your customers.
On the other hand, if there is a compelling need for the recipient to reply to your mailing (he/she is going to jail if they don’t answer you), then why not go to the opposite extreme, buy an envelope at the least possible price and put the difference back in your pocket for another day.
Sheppard Envelope prides itself on innovative products, good value, environmental sensitivity, and extraordinary customer service. While we continue to offer the same attentive family service begun nearly a century ago, our commitment to progressive manufacturing is at our core. Our skilled employees, the latest technology, a modern plant, responsive sales staff, and strategic, efficient management guarantee that Sheppard delivers the very best quality to every customer, from small start-ups to Fortune 500 companies such as Mobil Oil, Pitney Bowes, and Ely Lily.
We are a five-time winner in the annual PINE (Printing Industry of New England) AWARD OF EXCELLENCE competition. In 2013 we won a Pinnacle award (the highest possible award for our category) for the conversion of a 6 x 9 booklet envelope for RR Donnelley and their client, Nestle Holdings.
Our personnel have been responsible for the granting of several envelope related patents, and our facilities have been sought out and subcontracted to Fortune 500 companies for feasibility and improvements to envelope products that they were intending to bring to market.
Sheppard Envelope Co. was a founding member of the Envelope Manufacturer’s Association (now a world-wide organization), and J. Lincoln Spaulding, our President, is a former Chairman of the EMA Board of Directors, and retired U.S. Marine Corps aviator.
Sheppard Envelope Products are Made in the USA.
All of our core products are manufactured at our plant in Auburn, Massachusetts, which is a short commute from Worcester, the second largest city in New England. We use only U.S. made materials in every phase of our manufacturing operations. This is not a new practice for us, designed to capitalize on the in-vogue PC push to Buy American. It has been our practice since our founding in Worcester in 1921.
The envelope folding machine was invented by Doctor Russell Hawes who was a Worcester resident and a practicing MD. He was also mechanically gifted. In 1854 he quit his practice of medicine to design and build envelope machines that would run fast enough to keep up with the burgeoning need for envelopes generated by the skyrocketing demand for low cost machine-made greeting cards (vs high cost hand-made styles that had been hand folded for centuries). Dr. Hawes was handsomely rewarded for his efforts, and never again went back to the practice of medicine. As the sales of greeting cards soared, numerous small envelope manufacturing companies sprang up to fill the void between envelope demand and supply. Sheppard Envelope got its start in 1921 when two sons and a father name Sheppard designed and built their own folding machines to make envelopes specifically for the greeting card market (as well as other market segments).
Even the Wright brothers got into the act.
Orville and Wilbur were fascinated by envelope folding mechanisms too, and started making envelope folding machines prior to getting into the bicycle business, which literally got them off the gound and into powered flight. Although difficult to envision now, these seemingly diverse machines all capitalized on the identical principals of physics found in gears, cams, intermittent and reciprocating motion.
WHY DIRECT MAIL IS REACHING A NEWER DIGITAL AUDIENCE
Click here for an experian.com article about how millennials are finding direct mail a better alternative to their email inbox.
Member of the world-wide Envelope Manufacturers Association.